Benson Badger Updates

Alsport Sales Ltd.

Benson Badger Advisory Group Inc. (“Benson Badger”) acted as the exclusive financial advisor to Alsport Sales Ltd. (“Alsport” or “the Company”) on the successful sale to the Precision Group (“Precision Group”).


Benson Badger was engaged by Alsport to assist with identifying the right buyer to lead Alsport into the future for the next 50 years.

The Benson Badger team provided advisory assistance throughout the transaction including strategic divestiture planning, valuation and financial modelling, initial market assessment and the marketing of the business to a select buyer pool, transaction management and support, assisting in the negotiation of deal terms, advising on transaction structure, as well as assisting with other pre-closing matters.

The sale to the Precision Group will strategically position the Company for continued growth through operational efficiencies and access to additional resources whilst ensuring commitment to its client-centric approach to business and passion for motorsports.

Alsport Sales Ltd:

Alsport was founded in 1969 and has been servicing Regina and surrounding communities for in excess of 50 years.  Alsport has developed a long-standing reputation in the community of having highly trained service personnel and great customer service. They are diversified across product lines and industry leading brands, including Polaris, Honda, Suzuki, KTM, GasGas and Sur-ron.

Precision Group:

The Precision Group prides itself on providing a great customer experience in both service and sales. The group originated in Brandon, Manitoba in 1978 and is family owned and operated and offers world class products including Polaris, Yamaha, Suzuki, Lund Fishing Boats, Bennington and Berkshire Pontoon Boats, Mercury, GMC, Chevrolet, Buick, and Toyota. With the acquisition of Alsport they can now offer more great options like Full Line Honda, KTM, GasGas, to their current and future customers. They are excited to join Darcey Shaw and the amazing team at Alsport to continue offering world class service and vehicle options to Regina and surrounding communities.